In addition to regular trailer videos, I hope you guys do a video at launch time featuring the team members talking briefly about their experiences, what inspired them, funny anecdotes, etc. I think those kinds of things help develop the personal connection with the fans. It worked for Sierra! And, it goes without saying, smile, be conversational and seem warm/turn on the charm. To this day, many people feel like they know Al Lowe, due in part to Sierra's excellent marketing.